To app, mail or call? It can be a loaded decision 

28 Oct 2024

As PR professionals, we frequently receive emails, chat/app messages, or phone calls from journalists seeking to connect with one of our clients. When I was recently responsible for coordinating an interview things went smoothly until we received the draft text to...

Communication Insights | The European Class Actions Forum

8 Aug 2024

Class action litigation is developing at an incredibly fast pace in Europe, with some markets adapting more quickly than others. With the introduction of the Representative Actions Directive, all EU countries are now required have a mechanism of representative actions...

Measuring PR performance is valuable

9 Mar 2023

Is it possible to develop a concrete method for measuring the impact of PR that is applicable to companies in different sectors? With this question, I began my research for this blog, hopes high. Wouldn’t it be nice to measure an organization’s PR performance with a...

Communicating pensions to a young audience: quite the challenge

19 Dec 2022

This summer, De Telegraaf reported a remarkable statistic: 9 in 10 Dutch people aged between 20 and 40 have never or “only vaguely” heard that the Netherlands is transitioning to a new pension system. Other articles on this topic demonstrate similar...

Central bank communication: more than just numbers

21 Sep 2022

All eyes in the world of finance are on Washington D.C. this week as chairman Jerome Powell will communicate the Federal Reserve’s monetary policy to the markets on Wednesday. Markets are anticipating another significant interest rate hike of 75 basis points, although...

Why European digital sovereignty is critical for the financial sector

24 May 2022

If the European economy is to flourish, a greater level of digital sovereignty must be attained. If it is neglected, there will be major barriers to innovation, and therefore the continent will not be competitive with other global economies. Lokke Moerel, senior...