To app, mail or call? It can be a loaded decision
As PR professionals, we frequently receive emails, chat/app messages, or phone calls from journalists seeking to connect with one of our clients. When I was recently responsible for coordinating an interview things went smoothly until we received the draft text…
Class action litigation is developing at an incredibly fast pace in Europe, with some markets adapting more quickly than others. With the introduction of the Representative Actions Directive, all EU countries are now required have a mechanism of representative actions…
Measuring PR performance is valuable
Is it possible to develop a concrete method for measuring the impact of PR that is applicable to companies in different sectors? With this question, I began my research for this blog, hopes high. Wouldn’t it be nice to measure…
This summer, De Telegraaf reported a remarkable statistic: 9 in 10 Dutch people aged between 20 and 40 have never or “only vaguely” heard that the Netherlands is transitioning to a new pension system. Other articles on this topic demonstrate…
Central bank communication: more than just numbers
All eyes in the world of finance are on Washington D.C. this week as chairman Jerome Powell will communicate the Federal Reserve’s monetary policy to the markets on Wednesday. Markets are anticipating another significant interest rate hike of 75 basis…
If the European economy is to flourish, a greater level of digital sovereignty must be attained. If it is neglected, there will be major barriers to innovation, and therefore the continent will not be competitive with other global economies. Lokke…
Climate coverage floods TV’s and social feeds
As the sense of urgency on climate change has collectively increased, a slew of stakeholders hoped to contribute to the narrative surrounding this year’s COP summit. It begs the question: how does the public consume ‘climate journalism’? Media of all…
‘Even if you suffer like a dog there is no better profession than a journalist’. This was written by Gabriel Garcia Marquez in 1996. Well, journalists are suffering, worldwide, and their traditional role as watchdog of democracy has eroded in recent years.…
The Epic clash with Apple
Now that a verdict has been delivered in the court case of Epic Games against Apple, we can already prepare for the appeal. During the court case, the communication of Epic Games and Apple has been quite different. Epic Games…
El Salvador’s bitcoin gamble
Latin America’s first millennial president, the charismatic Nayib Bukele, loves to give people something to talk about and enjoys seeing how the world has set its eyes on El Salvador. Recently, the country made headlines all over the globe as…