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Measuring PR performance is valuable

Is it possible to develop a concrete method for measuring the impact of PR that is applicable to companies in different sectors? With this question, I began my research for this blog, hopes high. Wouldn’t it be nice to measure an organization’s PR performance with a...

Communicating pensions to a young audience: quite the challenge

This summer, De Telegraaf reported a remarkable statistic: 9 in 10 Dutch people aged between 20 and 40 have never or “only vaguely” heard that the Netherlands is transitioning to a new pension system. Other articles on this topic demonstrate similar...

Central bank communication: more than just numbers

All eyes in the world of finance are on Washington D.C. this week as chairman Jerome Powell will communicate the Federal Reserve’s monetary policy to the markets on Wednesday. Markets are anticipating another significant interest rate hike of 75 basis points, although...

Why European digital sovereignty is critical for the financial sector

If the European economy is to flourish, a greater level of digital sovereignty must be attained. If it is neglected, there will be major barriers to innovation, and therefore the continent will not be competitive with other global economies. Lokke Moerel, senior...

Climate coverage floods TV’s and social feeds

As the sense of urgency on climate change has collectively increased, a slew of stakeholders hoped to contribute to the narrative surrounding this year’s COP summit. It begs the question: how does the public consume ‘climate journalism’? Media of all kinds ambitiously...

Is the watchdog still barking? Three perspectives from journalists

‘Even if you suffer like a dog there is no better profession than a journalist’. This was written by Gabriel Garcia Marquez in 1996. Well, journalists are suffering, worldwide, and their traditional role as watchdog of democracy has eroded in recent years....