This week, the Netherlands is hosting the 65th edition of the Eurovision Song contest. What makes this edition even more special is that it is the first time the Netherlands is participating with a song that contains lyrics in Sranantongo,…

The world of football was shaken up last month, after twelve top teams, including the likes of Real Madrid and Chelsea, announced that they were founding the European Super League. In this new format, the top teams in Europe would…

In this blog series, we examine the differences in how people communicate across the globe. Some of the recent, leading headlines reflecting the dynamics of the South American continent include everything from the race to prevent the destruction of the…

In this blog series, we examine the differences in how people communicate across the globe. Africa is a quickly evolving continent. It is so large, diverse, and complex, it is difficult to comprehend the sheer potential it has to become…

Now that the hype around GameStop seems to have died down a bit, we can look back on the impact that it had. Over the span of two weeks, it made headlines globally, online brokers like Robinhood gained a lot…

A new blog series, examining the differences in how people communicate across the globe. China has steadily gained geo-economic prominence over the past decade, and at the beginning of 2021 it revealed that it was taking a leap ahead of…

As the world was transfixed on the US election, governments around the world seized the opportune moment to take strategic action knowing that their news would be drowned out by the cacophony. Known as ‘burying bad news’, the tactic has…

Sustainability is more important than ever. Companies across the globe are making efforts to make their practices more sustainable and studies have shown that consumers are increasingly aware of their impact on the environment and thus want to invest time…

With so many different elements to quantify, PR professionals are continually struggling to prove their return on investment. Professional athletics leagues have developed all- encompassing performance metrics – is it a realistic ambition for PR as well? The end of…

A wave of solidarity resembling the #MeToo movement has swept across Québec after a series of denunciations of sexual misconduct voiced on social media have blatantly exposed multiple prominent, public figures. The fact that victims are now turning to social…