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Amsterdam based Stark Narrative (STARK) has joined Mirovia as a new partner agency, signifying an expansion of the first global alliance of specialist PR agencies providing PR and communications and marketing and business development advice to legal sector clients who require dedicated support on a multi-jurisdictional basis.

Founded in 2019, STARK offers customized PR solutions to clients across the Benelux market (Belgium, Netherlands, Luxembourg) in three corporate niche domains: legal services, investments and IT services & security. The firm’s baseline proposition entails the implementation of integrated, strategic PR campaigns across domestic and international markets.

The Mirovia alliance was founded in February 2020 by leading European consultancies Byfield Consultancy (Byfield) in the UK, Eliott & Markus (E&M) in France, Eye Communications in Germany, Valletta Relazioni Pubbliche in Italy; Gericó Associates in Spain and Latin America joined the alliance in 2021.

As recognised legal PR specialists in their respective jurisdictions, each partner agency collaborates on cross-border mandates and as an extension to in-house marketing and business development teams; this includes US law firms looking to enhance their profile and establish a presence across Europe as well as in new markets and regions. Essentially, Mirovia allows each agency to pool their respective strengths to legal sector clients’ advantage internationally – providing local market expertise and a broad range of client services.

Mirovia also provides crisis PR and litigation PR support to clients internationally. For law firms this includes special situations such as office closures or relocations, partner misconduct, professional negligence claims and regulatory investigations. In Litigation PR, Mirovia acts for clients facing high-profile cross- border disputes, where PR representation is required in key jurisdictions. 

Elizabeth James Tingen, Partner and Executive Director at STARK, commented: “We are delighted to be a member of the Mirovia alliance and proud to represent the Benelux market therein. Due to a number of recent, key legislative developments, a market such as the Netherlands has become an integral European jurisdiction for global law firms. By joining forces with Mirovia, we are pooling our knowledge and resources in order to share best practices and thereby service clients in a truly comprehensive way.”                    

Mirovia members during the annual meeting in Amsterdam, September 2022 (from the left): Elizabeth James Tingen (Stark), Gus Sellitto & Natalia Mesa Koch (Byfield), Marc Gericó & Diana Jennen (Gericó Associates), Juliette Jegu, Ilhias Meslohi & Dalila Hammadi (Eliot & Markus).